Our Beginnings

Scott and Claire are the founders of Simply Serene CBD Apothecary, a UK-based CBD retailer that specialises in providing premium CBD products from reputable UK manufacturers. Scott has experience using CBD and is passionate about providing customers with access to high-quality products.

Meanwhile, Claire was initially hesitant to try CBD, however, her curiosity took over and following her personal research into the uses and benefits of CBD, she realised that this naturally occurring chemical can provide a host of benefits for a variety of conditions.

At this point, the pair were excited about the potential of CBD, but were frustrated and disappointed at the lack of trustworthy and quality information available to consumers.

This discovery led the couple to start their own CBD retail company, with a focus on educating and empowering consumers who were interested in exploring the benefits of CBD. Motivated by their shared passion for wellness and alternative therapies, along with Claire’s marketing background and experience in responsible and educational advertising and support from a close friend, Simply Serene CBD Apothecary was born in 2023.

Selfie Photo of Founders Scott & Claire in Venice

Scott and Claire’s goal is to create a brand that customers can rely on, with a focus on three areas:


    They believe in using natural, ethically sourced ingredients wherever possible, and partner with UK manufacturers who share their commitment to ethical and sustainable practices. Simply Serene CBD is proud to work with partners who have these traits. They work hard to minimise waste and reduce their environmental footprint, using eco-friendly packaging and recycling materials.

    In addition to responsibly retailing CBD products, Simply Serene CBD Apothecary is dedicated to providing a wealth of educational resources for customers who are new to CBD.

    They strive to create a safe and trusted space where people can learn about CBD and its potential uses, with a focus on transparency and education through curiosity. They are committed to providing high-quality information and resources to help customers make informed decisions about their health and well-being.

    Today, Simply Serene CBD has their sights on being a leading UK retailer of premium CBD products, from oils and vape liquids to topicals and edibles,and everything in between, all of which are made with natural ingredients and undergo rigorous testing to ensure purity and traceability.

    They are committed to creating a safe and trusted space where people can learn about the benefits of CBD and how to use it safely and effectively while promoting sustainability and social responsibility.